A VERY BRIEF OVERVIEW
In 2021, an idea was born. An idea that blockchain technology could be used to provide fans around the world with a new way to engage with their favorite artists, and artists with a new way to monetize their global fanbases. A cryptographic unicorn that is driving generational change through digital assets called Fan Tokens and fan rewards.
Alpha – THE DRIVE OF OUR MISSION FROM DAY ONE
Alpha is our eponymously titled digital currency, of which 8.8BN was generated in 2018.
It is the digital currency of entertainment, used by fans of the world’s biggest artists to purchase Fan Tokens, and will be listed on the world’s largest crypto-currency exchanges including Coinbase and Binance.
Alpha – ADVANCING THE PLATFORM
Alpha will be a blockchain-powered app with no exchange in the world, offering millions of sports fans the ability to connect to their favorite sports organizations through fan tokens, fungible digital assets minted on the Alpha blockchain. Officially designated as utility tokens, fan tokens can be used by fans to access voting rights in polls, VIP rewards, exclusive promotions, AR features, chat rooms, games, contests and allow them to compete in global leaderboards. The platform will be launched in 2022 for the first time.
ALPHA – THE FUTURE
We have partners among the biggest artists. We will add hundreds more partners in the coming years. Alpha will be the driving force behind a seismic shift in the way fans engage with their favorite teams; a shift that is already sweeping the global artist industry. We are constantly looking for new ways to increase the utility of Alpha as part of our mission to transform artist fan engagement on a global scale and we always deliver on our promises.